Social TV Playbook

The integration of Social Media and Television has grown exponentially in the past years, with broadcasters adopting a more robust and 360 strategy for Social Media.

Social Networks have changed the way audiences create and consume content and TV Producers have needed to adapt to the new reality not to be left aside.

Having worked with over 50 broadcast clients in 15 countries, we would like to highlight some of the best practices to leverage the power of UGC and audience engagement before, during and after TV shows.

In this eBook you will learn how to:

  • Create innovative participation mechanics to leverage the power of Facebook Live
  • Use UGC to enrich your TV show 
  • Maintain engagement between airings
  • Monetize your social experiences