Sports & Social Media eBook 

Sport events are one of the biggest drivers of conversations in Social Networks.  Social Media has become the go-to place for fans to meet, comment and exchange their opinions. Emotions are manifested in 140 characters, Snaps, Pictures and Status updates. And with this comes the opportunity for brands and media to capitalize on the attention, fandom and excitement.

In this eBook we would like to show:

• How Brands, media, sports entities and event organizers can use Social Media to better connect with fans, before, during and after big sports events.
• How to monetize Social fandom
• Examples of novel and engaging participation mechanics