Red Bull “Batalla De Los Gallos” 

Case Study

Red Bull Batalla de los Gallos is the most influential freestyle hip-hop tournament in the world today. Following on the very successful experience with the “Batalla de los Gallos” events, Red Bull worked once again with Flowics to deliver a world class social activation for the event’s global community.

Red Bull’s online and of offline approach to activate their audience’s participation generated record levels of engagement.

“When it came to the National Final of Red Bull Batalla de los Gallos, it could not have gone better. In Spain it was a trending topic for more than three hours, worldwide trending topic too… Congratulations to Flowics for what they brought to the table, which really played no small part!”
Javier Muiña – Social Media Manager at Red Bull