Television and digital environments are becoming more and more connected; as a result, the audience's expectation for more personalized and entertaining content is pushing television channels to improve their viewing experience through the use of multi-platform interactions.

As an audience participation platform used by over 35 TV channels, we’re happy to share our knowledge and best practices with you, so that your sports, entertainment and news shows can attract a bigger audience and retain it. At the same time, you can also monetize participation across diverse digital environments.

In this playbook you will find:
  • Multiple mechanics to attract and retain audiences for different TV formats.
  • How to use digital platforms to promote Tune-in and interaction
  • Different ways to monetize audience participation
  • Success cases from shows around the world.